Fábio Florencio

Fábio Florencio

Game Producer, UK

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I’m a senior game producer with nearly two decades of experience shipping games across console, PC, mobile, and emerging platforms. I’ve worked in the industry since 2006 and have led teams across design, production, and studio operations, always with a strong focus on collaboration, quality, and delivery at scale.

I’m currently a Senior Producer at Sumo Digital (Sheffield), working in close partnership with Digital Extremes on a large-scale, AAA, multi-platform console/PC project. I oversee the art production pillar, leading and coordinating a multidisciplinary team of ~25 artists spanning concept, 3D, animation, VFX, tech art, and rigging. My role sits at the intersection of creative vision, production strategy, and external collaboration—aligning internal teams and partners on scope, quality bars, pipelines, milestones, and delivery.

A significant part of my work involves cross-studio coordination, milestone planning, risk management, and ensuring art content lands cleanly within performance, technical, and gameplay constraints. I’m particularly experienced in building clear Definition of Done criteria, supporting QA and MAT processes, and helping teams scale without losing creative intent.

Prior to Sumo, I worked as Producer and Executive Producer at XR Games, shipping titles such as The Angry Birds Movie 2 VR: Under Pressure (PSVR), Zombieland VR (Oculus Quest), and Nickelodeon’s The Loud House: Outta Control (Apple Arcade). This period gave me deep hands-on experience with platform holders, submissions, TRCs, VR-specific constraints, and licensed IP development.

Earlier in my career, I spent several years at Rovio Entertainment in Finland as a Game Designer during the company’s transition from premium to F2P. I contributed to and led design efforts across FTUE, retention, live operations, monetization systems, metagame loops, and A/B testing pipelines, and also helped establish and lead a small development team in Spain.

My background spans game design, production leadership, and creative problem-solving, supported by a degree in Music and a Master’s in Product Design. I’ve lived and worked in Brazil, Finland, Spain, and the UK, and I bring a pragmatic, people-first approach to leadership—focused on trust, clarity, and shipping great games.

Outside of work, I’m a lifelong gamer with eclectic tastes, a fan of pen-and-paper RPGs, and someone who once lost (and gladly would again lose) an unreasonable number of hours to World of Warcraft.

Thanks for reading,
Fábio

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